BEFORE YOU BUY TECHNOLOGY
A 10-minute check before your next software, platform, or AI tool purchase.
Use this free checklist before demos, trials, vendor calls, AI recommendations, or checkout to spot what you may be missing before it turns into hidden costs, wasted time, or buyer’s remorse.
Free PDF · No credit card · Built for business owners and teams
A good tool can still be the wrong decision.
Technology purchases often go wrong because teams start comparing options before they are clear about the problem, the people involved, the real cost, and what the vendor still needs to prove.
Before you buy, make sure you can answer four questions:
- What problem must this solve?
- Who will use and manage it?
- What will it really cost?
- What still needs to be verified?
What you get in the free checklist
In about 10 minutes, see whether you are ready to compare options—or what needs to be clarified first.
- Confirm that the problem, users, and requirements are clear.
- Spot hidden costs, missing owners, and assumptions that still need to be tested.
- See whether to move ahead, proceed carefully, or pause.
- Know what to fix before you compare vendors or buy.
Start free.
Go deeper only if you need to.
Choose the level of help that matches the technology decision you are making.
Spot what you may be missing
Use the 10-minute checklist to catch unclear requirements, hidden costs, missing stakeholders, vendor assumptions, and AI research gaps before you buy.
Buy with more confidence
Clarify what you need, who to involve, what to ask vendors, and what to verify before you commit. Use it on your own, with your team, or as part of a more formal vendor review.
Get a second set of eyesÂ
Bring a live technology decision to Kathy for two focused sessions designed to surface gaps, challenge assumptions, and clarify the questions you still need answered before you decide.
Catch problems before they
become expensive lessons.
Hidden costs, unclear ownership, weak requirements, team resistance, untested vendor claims, and another recurring software charge no one fully owns are easier to address before you buy than after.
Kathy Greenler Sexton built ZEAT from decades of buying technology, leading digital businesses, and seeing where good-looking decisions go wrong. These tools help you ask the questions experienced buyers often learn to ask the hard way, before the contract, company credit card, rollout, or expensive do-over.
Before you buy another tool, take the 10-minute check.
Catch the questions, costs, people, and assumptions you may be missing before you commit.
Free PDF · No credit cardÂ